The photography in Rio 2016 Olympic Games: social media, memes and engagement

The photography in Rio 2016 Olympic Games: social media, memes and engagement

Blog Article

This paper discusses the photographic production related to the public of Getting Ready the Rio 2016 Olympic Games, and it also includes a brief debate about the manipulation of official photographs in memes.We propose that social media photography Cup Holder was a significant tool to mobilize and approach the event to the universe of the Brazilian spectator, as well as an important media of extension of the Olympic narrative in the transmedia context.